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Description
Stable | Innovative | Playful | Smart
Context
As the founding designer, I pioneered the development of all GFX Labs branding material including: logo, identity, website, and marketing content.
About
GFX Labs is a team composed of brilliant, forward-thinking minds with strong ambitions for building the next generation of finance.
GFX brand identity sought to maintain three core themes: innovation, truth, and transparency. Triangles are historically known to represent stability, where stacked triangles incorporate a playfulness unique to the company and mission.
After a year with the original version colored in white, gray, and black - we switched to a version with clean lines and a transparent center.


Company
Not only does GFX have four core products, they're also a top governance participant in leading protocols including Maker DAO, Optimism, and Uniswap. In addition, GFX Labs dedicates a portion of it's time to research, development, and frontend work for various teams including Jump, Wormhold, and Trail of Bits.
For the company page we sought to observe each component of the company in the simplest way possible. Rather than hiding information by page, we chose tabs so visitors could view quickly glance at company info without having to navigate too extensively.


